Only one snack to crunch when coming to eat a crispy potato is no way other than Chipsy. It never misses a bean bowl or a family gathering. All the kiosks’ stands are filled with it no matter where you go. All are described and agitated as what the ads narrate.
Chipsy new flavor releases are on the spot of “looking for it” after the KFC new flavors hit it on… Not everywhere; not at any supermarket or kiosk, just under warranted lore to spot it out. In terms of market analysis, though Chipsy has launched many different flavors and types like Plays, KFC has made it all go for nuts.
It has been released by Lays in the Western market since April 2022 this year, yet it made for a release known for Chipsy in November in Egypt. The new release has two tastes; the original recipe resembling the fried chicken and the Zinger one.
As an audience grabs for test, the new two flavors have been injected with low quantities at supermarkets and kiosks in districts to be least found. Because some social media news agencies with the most followers and interactions pitted the release with an extraordinary flavor the hassle of buying it has busted to accelerate the reach and interactions. A so-called “Black market” has been bounced particularly to sell these two flavors above the original price by one pound and a quarter. It is with three EGPs everywhere!
The trigger isn’t only for social media videos or posts. It is just a test and analysis to see crisps biters under the “push” and “pull” tactics. Either good or bad in taste hum goes to one’s desire.
KFC is long admired for its secret and drooling recipe that attracts thousands of customers across the world. This so-called secret ingredient vied customers to KFC with long-term loyalty. Even a healthy fried one at home won’t beat Mr. KFC. Hence the such collaboration with the most appreciated snack in many countries that’s always crisps, is a huge hit to grow tasters among both sides and tune in more customers.
Mentioning Co-branding, Co-branding has to be very effective and condemning with the other not just a hand in hand partnership image or campaign awareness or even ads. That’s to make the customer more ached to the brand and compelled with what is being presented by both initiating more attachment of loyalty. This can’t just be practiced in any country because each country has its own lifestyle and culture. Chapeau for the marketing research guidance if to intellect.
An example is Spotify and Starbucks, which provide a sensible comfort zone to one’s preferable. Grab your drink, spot your favorite sit and listen to the tone that would suit your mind. Same goes with Uber which also had a collaboration with Spotify.
